With the emergence of Twitter, most American celebrities (and their skilled public relations advisers) have made use of this social media outlet. One such celebrity that has caught my eye is none other than Ellen DeGeneres. Along with having a daytime show and several comedy specials, DeGeneres has used Twitter to reach her fans. Not only does she continuously update her Twitter page, but she has made a point to mention Twitter on her talk show.
Many celebrities use social media to keep their fans updated on their day-to-day lives and keep connected with followers. Ellen does this too, but in addition she shares videos and links that she finds humorous or heartfelt and she offers prizes to her followers. I've watched several of these videos and have always found myself smiling afterwards.
Just this past week, she reached out to her followers in Dallas and connected with them by having a give-a-way of a GMC car from Sewell GMC, a dealership in Dallas. By localizing and distinguising between fans in different cities, Ellen has used Twitter the right way by not only keeping her fans updated, but also making it an interactive by involving them in her Twitter experience.
As Twitter continues to grow, I hope to see more celebrities and well-known figures use this social media outlet to not only keep fans updated, but perhaps build a stronger connection as well.
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